It's now been 10 days since my post asking REI to join #StopHateForProfit. REI stepped up immediately and announced on Juneteenth that it was suspending its ad buys on Facebook and Instagram. When REI made its announcement that it was putting people ahead of profits, it and The North Face were among the first companies to join #StopHateForProfit. In the 10 days since then, a partial list of the companies that have joined #StopHateForProfit and/or simply ceased advertising on Facebook includes: Adidas Arc'teryx Ben & Jerry's Coca-Cola Denny's Eddie Bauer Ford Hershey's HP Levi's Lululemon Mountain Equipment Coop (props to our Canadian friends!) Microsoft Patagonia Starbucks Unilever Verizon That list is growing by the hour. Props to REI for doing the right thing at the right time. Your leadership is playing an important part in building this movement to end hate speech on social media. I'm proud to be a member of the co-op and each of you who played a role in REI joining #StopHateForProfit can feel proud of the impact REI's statement is having. Keep up the good work!
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Thanks for the update. Props to REI for doing the right thing on the right day.
While I'm not surprised, I am glad to see that the reaction to your announcement is overwhelmingly positive. Within the first half day after REI's tweet, it's already racked up 800+ retweets and 3k+ likes. I'm betting that the bulk of peeps who follow your Twitter account are fellow members and the huge and growing number of positive replies is evidence that REI is doing the right thing for both our society and our co-op.
July is just a start. Keep up the good work!
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Longtime member here. 40 years ago this June I joined REI when I was visiting the old flagship store in Seattle. Props to REI for announcing that " We stand for racial equity." While it's a no brainer, it was and is important for REI to add its voice in support of social justice. Even so, talk is cheap. It's now time for REI to take meaningful action to show that its words mean something. Using the campaign hashtag #StopHateForProfit, the NAACP, the ADL and other civil rights organizations are calling for corporations to stop running Facebook ads in July. The sad fact is that Facebook, which has had a long history of allowing racist, violent and verifiably false content to run rampant, has repeatedly failed to meaningfully address the vast proliferation of hate on its platforms. As the NAACP has announced, "It is clear that Facebook and its CEO, Mark Zuckerberg, are no longer simply negligent, but in fact, complacent in the spread of misinformation, despite the irreversible damage to our democracy." Just today The North Face announced that it's in and that it will halt advertising on Facebook. As the North Face declared, "We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit." It's not just The North Face either. 360i, the leading digital ad agency whose clients include Unilverer, recommends that corporate clients join #StopHateForProfit. As 360i writes, "any social platform that earns profits by amplifying the voices of their community must have a zero tolerance policy for hate." REI needs to get out in front of this growing march for action, not just because it's the right thing to do but also to protect its own brand. Frankly if REI fails to sign up for #StopHateForProfit, despite my warm feelings towards REI, I'll start to wonder whether I want to continue to be a member of a co-op that continues to funnel cash towards a hate-filled platform like Facebook. I look forward to REI's statement joining #StopHateForProfit promptly. As I write, it's Juneteenth. REI should take a stand today.
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