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REI Online Catalog - curious about the software being used!

Hello, I came across the fourth of July catalog on the REI website at the start of July. I was curious what kind of digital catalog software REI uses? 

I liked the interactive features it had. Specifically the ability to click on an image and go to that items checkout page. 

This may be a shot in the dark, but if anyone knows how they do this I would appreciate it.

Blessings.

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