Re: Join #StopHateForProfit and cease advertising on Facebook

It's now been 10 days since my post asking REI to join #StopHateForProfit.

REI stepped up immediately and announced on Juneteenth that it was suspending its ad buys on Facebook and Instagram.

When REI made its announcement that it was putting people ahead of profits, it and The North Face were among the first companies to join #StopHateForProfit.

In the 10 days since then, a partial list of the companies that have joined #StopHateForProfit and/or simply ceased advertising on Facebook includes:

  • Adidas
  • Arc'teryx
  • Ben & Jerry's
  • Coca-Cola
  • Denny's
  • Eddie Bauer
  • Ford
  • Hershey's
  • HP
  • Levi's
  • Lululemon
  • Mountain Equipment Coop (props to our Canadian friends!) 
  • Microsoft
  • Patagonia
  • Starbucks
  • Unilever
  • Verizon

That list is growing by the hour.

Props to REI for doing the right thing at the right time. Your leadership is playing an important part in building this movement to end hate speech on social media. I'm proud to be a member of the co-op and each of you who played a role in REI joining #StopHateForProfit can feel proud of the impact REI's statement is having.

Keep up the good work!



Re: Join #StopHateForProfit and cease advertising on Facebook

As a long-time REI member I was very disappointed by recent REI decision to boycott Facebook and join in the destructive cancel culture movement.


As a nature-loving conservative, I cannot see how stifling debate, silencing voices of so-called "hate groups" will advance an open and fearless dialog. Free speech is the bedrock of this nation and hate speech proponents seem to censor most often speech they do not like vs speech that as they say seems to advance hateful acts. Most often conservative voices are the ones being censored, rarely ever any other voices.

If REI leadership think that they will escpate the cancel mob, they are so wrong. They will come for you again if you disagree with their group think in the future. A sad day for REI. A sad day for REI members you love the freedom of the outdoors as well as the freedom of minds and speech.

I will be not buying from REI for the foreseeable future as I feel this latest action by REI and other outdoor companies is misguided. And I will encourage everyone to allow free speech to advance an open dialog.