We do not have a way for a member to gift their dividend to another person. Membership at REI belongs to the individual member and is non-transferable. While we do allow individuals to put purchases on a membership that is not theirs (i.e. it is a family member's membership), the annual dividend belongs to the owner of the membership. If a member wishes to give away their dividend to someone else, they could go in to the store together and use the dividend on a purchase, or the member with the dividend could use their dividend to purchase a gift card and then give that gift card as a gift.
Hopefully this helps, thanks!
At REI, we believe a life outdoors is a life well lived.